If you're considering taking the following mini self-assessment of your organization's readiness for Marketing Operations, congratulations! You've taken the hardest step . . . the first one. You've come this far; take the next step. It's relatively painless. Just five simple questions:

• Do you spend a considerable portion of your budget on programs like lead generation and public relations, but can’t measure the ROI?
  
• Is the success of your marketing strategy overly dependent on functions outside of your direct control, such as sales, customer advocacy, R&D and IT?
  
• Do you feel like a referee for raging turf battles between sales and marketing?
  
• Are your key people jumping ship and taking their institutional knowledge with them?
  
• Do you spend more energy on corporate politics and justifying your activities to other C-level execs than you do on strategic planning and value creation?
  

If you answered “yes” to any of the above questions, it’s time to explore how your company can benefit from the discipline and power of Marketing Operations. Even if you've already formalized your MO function and have an "individual contributor Marketing Operations director" in place, we can help achieve results faster by acting as his or her virtual team. Contact Marketing Operations Partners today for a free one-hour consultation!

Want to assess your organization a little more deeply before contacting us?. Check out Gary Katz's article, "Marketing Operations: A Three-Phase Self-Assessment to Determine If Your Marketing Organization is Ready to Change Its MO Now."

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