L2M Associates™ is a marketing strategy firm that drives success-oriented businesses to improve their bottom line by more effectively leveraging their marketing investments to get better returns. The Leverage 2 Market™ Approach helps clients more effectively target their messaging, build more impactful marketing programs and initiatives, and develop stronger, more productive marketing teams – which in turn leads to improved business results.  As an Associate Partner of Marketing Operations Partners, L2M founder Linda Popky leads the Return on Marketing team.