"CMOs, Start Thinking Like Investment Managers" – Advertising Age

"Leveraging Predictive Analytics in Marketing Campaigns" ($.50) by Jerry Hart

"Whacky Web Metrics" ($.50) by Jerry Hart

"Measuring Again and Again" ($.50) by Jerry Hart

"More Accountable to the Bottom Line" ($.50) by Jerry Hart

"Predicting the Path of Predictive Analytics" – Marketing Measurement Today

"Building Actionable Performance Dashboards" – Marketing Measurement Today

"100 Measurement Stories Don't Add Up to Any Great Insight" – Marketing Measurement Today

"Financial executives widely dissatisfied with marketing measurement" –  BtoB

"KPI of the Month" – Business Intelligence.com

The Balanced Scorecard: Prelude to a Marketing Dashboard" by Pat LaPointe

"The State of Marketing Accountability"— MarketingNPV.com (registration required)

"Measurement Calls for More Resources" – BtoB

"Designing and Implementing Your Communications Dashboard: Lessons Learned" – InstituteForPR.com

"Measures and Metrics: The Marketing Performance Management Audit" – CMO Council