For program managers who must influence others without direct authority, develop Interaction Bridges™ skills to adapt communication for intended interpretation and cooperation, especially during turbulent change.

We all interact with a variety of personalities and styles daily, sometimes slowing down the ability to meet milestones and customer commitments. What if you could resolve communication gaps by quickly discovering and using what you have in common? Through a method called Interaction Bridges™ you can productively increase cooperation and satisfaction for all. The beauty of Interaction Bridges is its obvious,actionable bridges across personality differences, indicating what to DO with information about personality differences, for more effective relationships with customers and colleagues.

• Expedite follow-through on customer commitments, particularly for program managers with responsibility, but not always direct authority, for achieving customer results through others' cooperation
• Navigate changes in a customer's environment and to differentate your brand through stronger relationships
• Learn the cues, based on observable talents and motives, for Chart-the-Course™, Behind-the-Scenes™, In-Charge™, and Get-Things-Going™ interaction styles
• As needed, adapt the quantity, timing, tone, and vernacular of your customer touch points
• Recognize the stressors for each interaction style, and keep the relationship on track
• Optional: apply Interaction Bridges to cold calls, sales and service plans and visits, customer follow-up, reward systems

"The single most powerful position in any customer’s mind is a position of trust; for that reason, earning the customer’s trust almost always becomes one of the earliest goals in any effort to build a long-term relationship with a customer. Without trust, you’re back to square one – competing on price." - Don Peppers & Martha Rogers

"Product expertise and customer expertise are both important, but in the long term customer expertise is more defensible as a competitive proposition. You can’t prevent your competitors from doing research and acquiring just as much product expertise as you have, at which point your customers will have a choice between two commodity-like products. But in order for a competitor to develop the same level of customer expertise as you, with respect to any particular customer, that customer will first have to interact with your competitor the same way as he has already interacted with you." - Don Peppers & Martha Rogers

Contact Marketing Operations Partners today to put the right incentives in place to ensure your organization is acting on the voice of your customers.

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