Marketing Operations Partners::Services::Customer Profitability

As marketing leaders, we can demonstrate substantial value to our organizations and make a real difference by building loyalty in our customer base, paving the way for greater brand equity. Marketing Operations Partners offers a variety of strategies and services to build customer advocacy, retention, and profitability.

Customer Franchise Value Strategies – Calculate your customers' lifetime value and your brand franchise value. Develop strategies to focus on the right customers for highest profits with a customized plan for a comprehensive infrastructure to guide executives’ strategic decisions and customer-facing employees’ tactical decisions. Facilitated by Lynn Hunsaker.

Comprehensive Customer Analysis – As a key input to your business strategy, benchmark your capability to address various customer groups' needs, wants, desires, expectations, conditions, and intentions. Develop a customized plan to understand customer perceptions of your competitive position, and their expectations for current. Facilitated by Lynn Hunsaker.

Customer Advisory Boards – Understand the business issues driving your customers' decision processes through Customer Advisory Boards that augment and enhance your strategic plan. Facilitated by Mike Gospe.

Customer-Focused Value Chain – Engage all parts of your organization in meeting customer expectations. Starting with customer-facing business processes, "peel back the onion" of successive processes to align deliverables per customer needs. An excellent way to maximize your customer survey ROI. Develop a systems approach for improvements to customer satisfaction, employee satisfaction, costs, and profits. Facilitated by Lynn Hunsaker.

Customer Touchpoint Alignment – Optimize customer interfaces among human, system, and environment touch-points. Customers access your company in multiple ways, and your company contacts customers through various methods, all of which must be customer-centric and coordinated to consistently reflect and reinforce your value proposition. Facilitated by Lynn Hunsaker.

Total Product Concept Differentiation – Ensure differentiation of features, functionality, pricing, options, attributes, benefits, and positioning of the company, services and products. Develop multi-path strategies for the customer experience throughout your brand's awareness, purchase, and use phases. Facilitated by Lynn Hunsaker.

Customer Loyalty Strategies – Develop programs to leverage customer advocates and win-back at-risk customers for market share growth. Build a portfolio of programs such as volume rewards, contests, appreciation events, customer relationship management (CRM), communities of interest, tailored services, and other program. Facilitated by Lynn Hunsaker.

Customer Reference Power™ – Generate a deep, renewable supply of customer advocates for sales and marketing opportunities through this innovative program. Directed by Dick Heermance

Expedite Follow-Through on Customer Commitments Amidst Change – For program managers who must influence others without direct authority, develop Interaction BridgesTM skills to adapt communication for intended interpretation and cooperation, especially during turbulent change. Facilitated by Lynn Hunsaker.

Team Recognition System – Provide incentives to teams for achievements in change initiatives by enabling them to self-report evidence of their achievements in a customizable, web-based relational database software application. Provided by Lynn Hunsaker.