Get optimal value from your industry research and analyst consulting relationships through this unique service

Organizations routinely spend tens of thousands of dollars per year on industry analyst research and consulting that they fail to leverage.  Marketing Operations Partners' Industry Research ROI service, led by Marketing Operations Partners' analyst relations expert Mike Teeling, takes a pre-emptive approach to ensure that this significant investment is a profitable one.

The service aims to leverage industry analysts most strategically across an organization's entire sales, marketing, and product management efforts. Service elements include:

• Full research subscription negotiation & account management, including consulting hours utilization and research distribution to appropriate parties
• Ongoing pursuit of up to 10 key analysts across all firms
• Quarterly road shows to top targets
• AR Response Bureau for on-demand Sales Field support
• Vendor-specific analyst coverage & quote support goals tracked and trended

For a real-life example, check out the Actuate case study.

Contact Marketing Operations Partners today to take your measurement process to the next level.

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