Team Leader: Linda Popky

Today’s marketing organizations are increasingly being held accountable for their expenditures, as management looks to quantify the results obtained from their marketing investments.  Approaches to marketing measurement cover a wide range of activities and methodologies, from simple tracking mechanisms to complex metrics and full-featured dashboards. Marketing Operations Partners works with our clients to develop is customized to meet each organization’s specific needs and capabilities.

Our offerings include:

Marketing ROI Strategic Assessment – Assess your organization’s current capabilities, including data capture and analysis, and develop a strategy for implementing a return on marketing program

Metrics Map™ – Transform your complex web of financial, operational, performance and program metrics into a strategy that addresses the information needs of each of your key stakeholders

Marketing ROI Measurement – Assess and objectively substantiate the value of marketing campaigns, programs and initiatives to better measure and manage marketing investments.

Predictive Dashboards – Develop a balanced scorecard with both lagging and leading performance indicators to motivate employees and predict customer perceptions.

Team Recognition System – Enable teams to self-report their achievements in a customized software application for objective selection of award winners

Industry Research ROI – Get optimal value from your industry research and analyst consulting relationships through this unique service, directed by Mike Teeling

Contact Marketing Operations Partners today to bring new levels of accountability to your marketing organization.

* Metrics Map is a trademark of Marketing Operations Partners

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